Hayley Wickenheiser wants to set the record straight.
That is not her family in the Hamburger Helper television commercial.
"They're actors," Wickenheiser said.
It's a measure of how far women's hockey has come in terms of marketability in Canada that the 27-year-old forward on the women's Olympic team is in a national television commercial that features her off the ice. Her son, Noah, was on national TV in 2002, when Wickenheiser held the toddler in her arms while receiving her Olympic gold medal in Salt Lake City.
She had adopted Noah, the son of hockey coach and her partner Tomas Pacina, shortly before those Games and they live in Calgary.
It's been assumed the man and child in the commercial, shot last summer in Toronto, are Tomas and Noah. It is set in a home with Wickenheiser serving the two Hamburger Helper and reading on the couch with the boy portraying her son.
"They asked if [Noah]would do it and Tomas and I said no," Wickenheiser said. "I just didn't think it would be good. Now, I'm sort of regretting it because everyone thinks that's my family. If I knew it was going to be a big burning question, I would have put them in there."