One of the toughest things about being Mayor of Toronto these days? Driving past Baskin Robbins.

"It's pretty hard." said Mayor Rob Ford of resisting ice cream, his dietary kryptonite. "And Dairy Queen? I go nuts. I just got to keep going."

Crediting rabbit-like eating habits and a new track-running regimen, Mayor Ford shed 10 pounds in his first week of a serious dieting.

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Doffing his belt, shoes and jacket, Mayor Ford hopped on the scales at City Hall on Monday in what's fast becoming a Monday morning ritual at City Hall.

The ancient Toledo scale registered 320 pounds, 10 pounds less than he was just seven days ago.

"Basically I'm just running a lot, lifting weights and not eating," he said. "Well, eating like a rabbit."

Even during Sunday's packed football schedule, he says he managed to resist the temptation of tailgate food and run 28 laps.

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The mayor began his Cut the Waist Challenge last week and pledged to drop 50 pounds in six months.

His brother, Councillor Doug Ford, has spearheaded the challenge.

His total weight loss hit nine pounds on Monday, but he insists there are no fraternal side-bets. "We're really concerned about ice cream sales in this country now," the councillor joked.

They did, however, bet a bowl of ice-cream on the Superbowl. The mayor is going with the New York Giants and his brother is betting on the New England Patriots.

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The brothers refused to answer a question regarding recent comments from TTC Chair Karen Stintz, who has stated that burying the entire Eglinton LRT as Mr. Ford has planned isn't feasible.

"Not talking about that today," Mayor Ford said curtly.