I want to interact with my customers in meaningful ways. How do I do this?
The journey from purchase to brand loyalty is a long one, with plenty of chances for customers to get distracted along the way. Every touchpoint is an opportunity to build a relationship and keep your brand top-of-mind. But, if you don’t have a plan for how to interact with your customers, it’s easy to fall into the trap of generic, one-size-fits-all communications.
Mailchimp’s Customer Journey Builder automation tool can help you create and automate meaningful interactions with your customers at every stage of their journey. With just a few clicks, you can set up automated messages that are triggered by specific customer actions, like adding items to their cart or clicking through to your site. The Customer Journey Builder tool makes it easy to personalize your messages for each customer, so they feel like you’re speaking directly to them.
For example, let’s say you’re noticing an increase in abandoned carts. Using Customer Journey Builder, you can trigger a reminder email that prompts customers to come back and finish their purchase. Or, if you see someone visiting your site often but not buying anything, you can build a journey that sends them personalized product recommendations or information about upcoming sales.
Customer Journey Builder also helps you automate those one-off customer interactions that often seem to fall through the cracks, like sending a happy birthday message or following up after a purchase. Using the Customer Journey Builder tool can help you generate up to four times more orders with automations* from new and reactivated customers, and it’s easy to set up and scale as your business grows.
Looking for new ways to automate? Don’t sweat it. Mailchimp has pre-built journeys to get you started. Choose from a range of objectives, like nurturing relationships, sharing information, selling stuff or driving audience actions. Every pre-built journey comes complete with starting points, branches, emails and more, so you can hit the ground running – and avoid common mistakes.
Those already familiar can dive right into building their own. The platform makes it easy to drag and drop journey components, so you can create a custom flow for your business in minutes.
If you want to integrate their data for even more personalized customer journeys, the Customer Journey Builder tool also connects to many of your favourite apps and services, like your e-commerce store and CRM, so you can trigger automations for actions taken anywhere on the web. For example, if a customer completes a purchase on your website, you can automatically send them a follow-up email with shipping information and a review request.
No matter how your customers interact with your business, you can turn those interactions into lasting relationships.
Get on the path to generating up to four times more orders with automations*. Get started with Mailchimp’s Customer Journey Builder here.
*Up to 4x more orders through users’ connected stores versus when they used bulk emails. CJB only available on paid plans. Features and functionality vary by plan.
Advertising feature produced by Globe Content Studio with Mailchimp. The Globe’s editorial department was not involved.