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Critical digital rights battles over privacy, free speech and anonymity are increasingly being fought in video games, a growing market that is becoming a “new political arena,” experts and insiders said on Thursday.

With the industry set to more than double annual revenues to $300 billion by 2025, questions about how video game operators, designers and governments handle sensitive issues take on added urgency, said participants at RightsCon, a virtual digital rights conference.

In recent months, a Hong Kong activist staged a protest against Beijing’s rule inside a popular social simulator game called Animal Crossing, and a member of the U.S. Congress, Alexandria Ocasio-Cortez, campaigned in the game as well.

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The game Minecraft, meanwhile, has been used to circumvent censorship, with groups using it to create digital libraries and smuggle banned texts into repressive countries.

“Video games have become this new political arena,” said Micaela Mantegna, founder of GeekyLegal, an Argentinian group that focuses on tech policy.

Also, game designers have been tackling sensitive topics by creating games that involve issues such as refugees or mental illness.

“Video games are a powerful way to start talking about topics that are hard to engage in real life,” said Stephanie Zucarelli, a board member of Women in Games Argentina, a non-profit group.

User rights can be at risk, however, of being violated, said Kurt Opsah, an attorney with the Electronic Frontier Foundation, a digital rights group.

Law enforcement can ask game companies their users’ personal data, operating companies can censor game users and governments can pressure game operators and makers to remove content, he said.

He cited an example of the U.S. military deleting critical comments that had been posted on recruitment channels it hosted on Twitch, a popular streaming platform.

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“They didn’t want people to have an anti-military view on their recruiting channel,” he said.

Governments can apply pressure on video game companies, he said, such as the case of Activision Blizzard Entertainment that last year suspended a player from a video game competition for making political comments about Hong Kong in an interview.

Blizzard is partly owned by Chinese gaming giant Tencent Holdings.

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