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With the Toronto 2015 Pan Am & Parapan Am Games set to begin in less than two weeks, HOV lane restrictions came into effect causing some confusion with drivers being fined and losing points for the infraction.Fred Lum/The Globe and Mail

Uber ramped up its offerings for the Pan Am Games on Tuesday, launching a pilot of its carpooling service UberPool. This is billed as a way to link up people going in the same direction, lowering their cost and allowing use of the temporary HOV lanes.

"We thought the Pan Am Games would be a perfect time to introduce this product," said Uber general manager Ian Black.

Meantime, city councillor Jim Karygiannis threatened Uber users with a fine of up to $20,000, telling reporters at a media conference: "Under Ontario's Highway Traffic Act, a person who arranges a ride in an unlicensed taxi is guilty of an offence [and liable to be fined] not less than $300 and not greater than $20,000."

He reinforced the message with a Tweet: "PAN AM GAMES VISITORS BEWARE".

The City of Toronto took Uber to court recently, claiming the service to be illegal. An Ontario judge rejected the city's application for a permanent injunction.

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