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Pebble Beach Automotive Week is champagne and oysters, triumphant classical music and wicker sun hats. It is summer dresses and brightly coloured suits. Pebble is a feeding frenzy for the 1 per cent, who gorge on multimillion-dollar collectible cars and celebrate conspicuous consumption.

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Pebble Beach Automotive WeekMatt Bubbers/The Globe and Mail

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Pebble Beach Automotive WeekMatt Bubbers/The Globe and Mail

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Pebble Beach Automotive WeekMatt Bubbers/The Globe and Mail

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Pebble Beach Automotive WeekMatt Bubbers/The Globe and Mail

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A Lamborghini Aventador SV Roadster, just after its unveiling at the Quail.Matt Bubbers/The Globe and Mail

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Inside a Bentley during Pebble Beach Automotive Week in August 2015.Matt Bubbers/The Globe and Mail

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Cars lined up ready to be sold at auction during Pebble Beach Automotive Week in August 2015.Matt Bubbers/The Globe and Mail

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A man looks on during the auction during Pebble Beach Automotive Week in August 2015.Matt Bubbers/The Globe and Mail

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Crowds at Pebble Beach Automotive Week in August 2015.Matt Bubbers/The Globe and Mail

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Crowds at Pebble Beach Automotive Week in August 2015.Matt Bubbers/The Globe and Mail

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1955 Porsche 550RS Spyder, belonging to Ugo Gussalli Beretta.Matt Bubbers/The Globe and Mail

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People look at onto the Pacific Ocean and away from the cars during Pebble Beach Automotive Week in August 2015.Matt Bubbers/The Globe and Mail

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