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Fund Facts is a 2-4 page regulatory summary document designed to inform investors on a mutual fund's salient features.

A version for exchange-traded funds – i.e. ETF Facts – will be required starting next September.

One of the most important elements of Fund Facts and ETF Facts documents is the "how risky is it?" section.

While the Canadian Securities Administrators (CSA) recently took the good step of creating a uniform standard, its risk rating method is unlikely to better inform or protect investors.

Fund Facts and ETF Facts show risk on a five-point scale ranging from "low" to "high." Product sponsors will calculate each fund's standard deviation (SD) – which measures how widely a fund's returns bounce around its monthly average – and map the number to one of the five risk labels. Unfortunately, this simple-sounding method doesn't tell investors anything about how much they could lose or how long they should hold a fund to minimize the chance of loss.

Nine years ago, in my first column for Investment Executive (an industry publication), I urged regulators to adopt a simpler and more practical forward-looking approach that communicated to investors that stocks had lost half of their value in past bear markets and that this would eventually repeat in the future. By contract, Fund Facts typically rated stock funds as "medium risk" back then (as now).

Sixteen months following this column, stock markets around the world had declined by 40 per cent to 60 per cent. Investors who were told that stocks would occasionally be cut in half were better prepared for the financial crisis, compared to those relying on labels like "medium risk." That was the ultimate test of Fund Facts' risk rating, and it failed miserably.

The next test is how ratings have changed.

There is every reason to believe that bear markets will continue to occur in the future. So the risk of bear markets – and the associated losses – does not diminish over time. On the contrary, one could argue that risk increases as stock and bond prices keep rising. And yet investment fund risk ratings (found on Fund Facts) have overwhelmingly been reduced.

Over the past two years, I tracked risk rating changes for nearly 100 unique mutual funds and ETFs. Seventy-seven per cent of those funds saw risk ratings reduced despite the fact that we're nearly eight years into one of the longest bull markets in history for stocks and bonds.

Of the funds tracked, 57 have enough history to have experienced at least one bear market. The 14 funds sporting their new "low risk" ratings lost an average of 20 per cent in the last bear market – spending more than 2.5 years under water. Twenty funds of those funds now fall into the "medium risk" bucket. Those funds lost 43 per cent on average in the last bear market; spending more than 6 years under water. I'd wager that few investors would equate low and medium risk with those downside risk numbers. The table below summarizes data on all 57 funds I tracked that are old enough to have bear market data.

Risk Category -->LowLow-to-MediumMediumMedium-to-HighHigh
# of Funds with changed risk ratings14142054
Worst Historical Loss-20%-31%-43%-61%-60%
Time spent under water (yrs)2.64.46.36.37.9

Since Q3-2014, 75 unique mutual funds have seen risk reduced while 22 have seen risk rise. Fully 77% of risk rating changes have been risk reductions. This table summarizes data for the 57 funds with changed risk ratings that are old enough to have experienced a bear market. Time under water measures the length of time from peak; to trough; to previous/new peak.

Take Manulife Global Real Estate as an example of how this risk rating method is failing investors.

On Aug. 1, 2014 its risk was reduced from "high" to "medium-to-high". Less than a year later, this fund's risk rating was cut again to "medium."

What changed in less than a year to see its risk rating move from "high" to "medium"?

When times are good and prices are rising, volatility (or standard deviation) tends to fall. As SD falls, its risk rating – according to the current and new rating method – has a good chance of falling. Yet this fund lost 42 per cent in the last bear market and spent three years recovering.

MD American Growth is another, more striking example.

This past May, its risk rating was dropped from "medium-to-high" to "medium." From August 2000 through March 2003, this fund lost 55 per cent of its value. It rose less than 20 per cent in the subsequent four years – still far from recovery. That's when the financial crisis started - a lengthy decline that clipped another 41 per cent off of its value.

That's a peak-to-bottom loss of 68 per cent. And as of Nov. 30, 2016 it's still a few percentage points below its peak in August 2000 – more than 16 years ago.

The CSA's new risk rating method would keep this firmly in the medium risk bucket; despite losing more than two-thirds of its value and only now inching back toward its peak from more than 16 years ago.

As professionals working directly with – and held accountable to – our clients, we take the measurement and communication of risk very seriously. While I don't doubt regulators' intent, this risk rating method makes no sense to me. More importantly, I highly doubt that this will make much sense to the very people this rule was designed to protect and inform.

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Dan Hallett, CFA, CFP is a principal with Oakville-Ont.-based HighView Financial Group, which acts as an outsourced chief investment officer for wealthy families and foundations. He also contributes to The Wealth Steward blog.