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A GameStop store in Urbandale, Iowa, on Jan. 28, 2021.Charlie Neibergall/The Associated Press

GameStop GME-N sank nearly 20 per cent on Thursday and was set for its worst session in two years after the surprise exit of a CEO hand-picked to lead its online expansion fanned concerns about the video game retailer’s ailing business.

The ousting of former Amazon.com executive Matt Furlong came alongside top shareholder Ryan Cohen’s appointment as the executive chairman of a company that he turned into a favourite of meme-stock traders with promises of a digital pivot.

Yet GameStop was set to erase half of its gains for 2023 and about $1.6-billion in market value, based on premarket share movements, with one analyst saying management change has been the only constant in recent years.

“It’s hard to have an opinion with no earnings call, little-to-no investor communication, and lack of consistent strategic vision,” said Andrew Uerkwitz of Jefferies.

“One consistency remains, changes at the top. Over the last 5 years, GameStop has had 5 CEOs and 3 CFOs.”

Uerkwitz is among the last few analysts who cover GameStop after a massive pandemic-era rally that was driven by traders banding together on Reddit prompted several brokerages to say the stock price had decoupled from its fundamentals.

The company’s shares have dropped nearly 80 per cent from the $120.75 peak they hit during that meme-stock saga of 2021. The stock has a 12-month trailing price-to-sales ratio of 1.38, compared with Best Buy’s 0.37.

GameStop has also struggled to deliver on Cohen’s pledge of making it the Amazon of video game stores, having seen several high-level exits over recent months, including those who were drawn from the Chewy co-founder’s personal network.

The company, which still relies mostly on brick-and-mortar stores, reported its fourth straight fall in quarterly revenue on Wednesday and a bigger-than-expected loss.

“GameStop is doomed,” said Michael Pachter of Wedbush Securities. “The lack of a clear direction and the callous termination of Furlong all but ensures Cohen will have difficulty attracting a qualified replacement.”

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Study and track financial data on any traded entity: click to open the full quote page. Data updated as of 03/05/24 7:00pm EDT.

SymbolName% changeLast
GME-N
Gamestop Corp
+29.08%16.47

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