As sales and marketing software stocks’ Q2 earnings season wraps, let's dig into this quarter's best and worst performers, including Sprout Social (NASDAQ:SPT) and its peers.

The Internet and the exploding amount of data have transformed how businesses interact with, market to, and transact with their customers. Personalization of offerings, e-commerce, targeted advertising and data-empowered sales teams are now table stakes for modern businesses, and sales and marketing software providers are becoming the tools of evolving customer interaction.

The 24 sales and marketing software stocks we track reported a mixed Q2; on average, revenues beat analyst consensus estimates by 2.26%, while on average next quarter revenue guidance was 0.55% under consensus. There has been a stampede out of high valuation technology stocks as raising interest rates encourage investors to value profits over growth again and while some of the sales and marketing software stocks have fared somewhat better than others, they have not been spared, with share prices declining 5.38% since the previous earnings results, on average.

Sprout Social (NASDAQ:SPT)

Founded by Justyn Howard and Aaron Rankin in 2010, Sprout Social (NASDAQ:SPT) provides a software as a service platform that companies can use to schedule and respond to posts on major social media networks like Twitter, Facebook, Instagram, Youtube and LinkedIn.

Sprout Social reported revenues of $79.3 million, up 29.1% year on year, in line with analyst expectations. It was a weak quarter for the company, with underwhelming revenue guidance for the next quarter and full-year.

“Our strategic business transformation is becoming more pronounced and has Sprout at the beginning of our next great growth chapter,” said Justyn Howard, Sprout Social’s CEO and co-founder.

The stock is down 8.81% since the results and currently trades at $48.62.

Is now the time to buy Sprout Social? Access our full analysis of the earnings results here, it's free.

Best Q2: AppLovin (NASDAQ:APP)

Co-founded by Adam Foroughi who was frustrated with not being able to find a good solution to market his own dating app, AppLovin (NASDAQ:APP) is a provider of marketing and monetization tools for mobile app developers and also operates a portfolio of mobile games.

AppLovin reported revenues of $750.2 million, down 3.36% year on year, beating analyst expectations by 3.57%. It was an impressive quarter for the company, with optimistic revenue guidance for the next quarter and a significant improvement in its gross margin.

The stock is up 39.7% since the results and currently trades at $41.1.

Is now the time to buy AppLovin? Access our full analysis of the earnings results here, it's free.

Weakest Q2: GoDaddy (NYSE:GDDY)

Founded by Bob Parsons after selling his first company to Intuit, GoDaddy (NYSE:GDDY) provides small and mid-sized businesses with the ability to buy a web domain and tools to create and manage a website.

GoDaddy reported revenues of $1.05 billion, up 3.21% year on year, missing analyst expectations by 0.61%. It was a weak quarter for the company, with underwhelming revenue guidance for the next quarter.

The stock is down 1.61% since the results and currently trades at $74.5.

Read our full analysis of GoDaddy's results here.

Freshworks (NASDAQ:FRSH)

Founded in Chennai, India in 2010 with the idea of creating a “fresh” helpdesk product, Freshworks (NASDAQ: FRSH) offers a broad range of software targeted at small and medium sized businesses.

Freshworks reported revenues of $145.1 million, up 19.5% year on year, beating analyst expectations by 2.57%. It was a good quarter for the company, with a decent beat of analysts' revenue estimates.

The company added 664 enterprise customers paying more than $5,000 annually to a total of 19,105. The stock is up 1.65% since the results and currently trades at $18.52.

Read our full, actionable report on Freshworks here, it's free.

The Trade Desk (NASDAQ:TTD)

Founded by former Microsoft engineers Jeff Green and Dave Pickles, The Trade Desk (NASDAQ:TTD) offers cloud-based software that uses data to help advertisers better plan, place and target their online ads.

The Trade Desk reported revenues of $464.3 million, up 23.2% year on year, beating analyst expectations by 2.02%. It was a solid quarter for the company, with a significant improvement in its gross margin and a decent beat of analysts' revenue estimates. It was also good to see that the company raised its revenue and EBITDA guidance for the next quarter, topping Wall Street's estimates.

The stock is up 4.46% since the results and currently trades at $84.49.

Read our full, actionable report on The Trade Desk here, it's free.

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The author has no position in any of the stocks mentioned