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IMAX Sparkles With $13 Million Global Debut "TAYLOR SWIFT: THE ERAS TOUR"

PR Newswire - Mon Oct 16, 2023

"TAYLOR SWIFT: THE ERAS TOUR" Becomes Biggest IMAX Debut Ever for a Film by a Musical Artist, Led by Impressive $11 Million in North America

NEW YORK, Oct. 16, 2023 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) hit a high note at the global box office this weekend with a $13 million debut for "TAYLOR SWIFT: THE ERAS TOUR", making it the biggest IMAX opening ever for a film by a musical artist — concert or documentary. The highly anticipated release from the global pop icon earned an impressive $11 million in North America on IMAX screens — good for 11% of the overall Domestic gross — in addition to $2 million oversees. 

Read more at prnewswire.com

Provided Content: Content provided by PR Newswire. The Globe and Mail was not involved, and material was not reviewed prior to publication.

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