Skip to main content

The Globe and Mail

Lady Gaga’s new fragrance: sweet and trashy – like the diva herself?

THE SCENT

Lady Gaga Fame

THE BACKSTORY

Story continues below advertisement

Blood and semen: That's what Lady Gaga said she wanted her first fragrance to conjure when word spread in January that she would be starting a perfume company, Haus Laboratories, in collaboration with beauty behemoth Coty, which has also played olfactory godfather to the likes of Sarah Jessica Parker, Halle Berry and Jennifer Lopez. Could the agent provocateur of pop transition smoothly into scent?

WHAT IT SMELLS LIKE

Not bodily fluids – that much is clear. Sometime during development, belladonna – also known as the deadly nightshade plant – became the new inspiration. But nightshade isn't known for its odour. As a consequence, the fragrance, according to the press release, defies a conventional pyramid structure (top, middle and base notes) by employing "push-pull technology" so that essences of honey, saffron and apricot nectar mingle sans hierarchy. Sure, whatever. To my nose, Fame is a sweet and fruity concoction (I detected fizzy grapefruit and strawberries) with a deliciously trashy undertone.

THE NOSE

Make that three: Richard Herpin, Honorine Blanc and Nathalie Lorson. Herpin can swing from hoi polloi fragrances (Celine Dion's Spring in Paris) to high-end ones (Tom Ford's Oud Wood). Blanc, meanwhile, masterminded Justin Bieber's Someday and Beyoncé's Heat Rush. Lorson, finally, has worked with several luxury brands (Bulgari, Lalique, Chopard) plus niche label Le Labo. Together, they're a hit machine.

THE LOOK

Fame is touted as the first black eau de parfum that sprays clear. Technically, it's deep purple, but the clear claim seems true. The bottle design, conceived by Gaga and Nick Knight, looks like an alien's flask: A goldplated cap extends downward in three decoesque talons, gripping the egg-shaped flacon.

Story continues below advertisement

THE FACE

Madonna. Kidding! In the print campaign, shot by Steven Klein, miniature men in bondage garb are climbing all over Gaga's naked body. For the launch party held last month at the Guggenheim Museum in New York, she appeared inside a gargantuan bottle, apparently sleeping, while guests could reach inside and touch her hand.

WHO IT'S FOR

Her little monsters, of course. But equally for hauswives who know every word to Alejandro .

CACHET FACTOR

Put the fragrance in an unmarked tester bottle and no one would be batting a bejewelled eyelash. But like Stefani Germanotta herself, the scent puts on a stellar act – and it's going to make gaga-zillions.

Story continues below advertisement

WHERE TO BUY IT

Sephora, Shoppers Drug Mart, Pharmaprix, The Bay, Sears.

PRICE

$89 for 100 ml; $59 for 50 ml; $39 for 30 ml.

Report an error Licensing Options
Comments

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

Please note that our commenting partner Civil Comments is closing down. As such we will be implementing a new commenting partner in the coming weeks. As of December 20th, 2017 we will be shutting down commenting on all article pages across our site while we do the maintenance and updates. We understand that commenting is important to our audience and hope to have a technical solution in place January 2018.

Discussion loading… ✨