Each season, a new variation on “natural” makeup appears in magazines and on runways, and it usually involves a complicated process of layering primers, foundations, powders and blush for the illusion of an effortless appearance. But during the spring/summer 2014 shows, makeup artists ditched their beauty kits and sent models down the catwalk with bare-naked faces.
Leading the charge was Tom Pecheux, the French beauty master and creative director of Estée Lauder, who treated models to a veritable facial backstage at Balmain – prep work involved applying a mille-feuille of serums and moisturizers to create a dewy, natural sheen. At Alexander Wang, oil-free moisturizer was used to prime skin and only concealer was applied where needed; at Proenza Schouler, makeup was kept to an absolute minimum. For a slightly prettier look, beauty pros at Giambattista Valli, Lanvin and Emilio Pucci gave eyes a wash of pale colour in shades of taupe and light brown to enhance and hollow the shape of the eye. The approach was to use as few products as possible to create a look that was fresh, modern and real. As makeup artist Sheri Stroh told Globe Style while massaging cream into one model’s skin during this photo shoot, “it’s just about enhancing who you are in the simplest way.”
For those of us who don’t look like Rosie Huntington-Whiteley, leaving home without a swipe of mascara or layer of foundation can feel like wearing an I-heart-Justin-Bieber T-shirt: cruel and unusual punishment. But stick with me: The three makeup-light looks on these pages are guaranteed to give you Beyoncé-level confidence. Repeat after us: “I woke up like this.”