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A promotional blimp launched by Labatt Breweries of Canada included a hockey goal light that fans can set to go off when their NHL team scores.

A 21-metre brewery blimp that broke free from a tether on the weekend and drifted into the sky prompted Transport Canada to issue warnings to pilots in southern New Brunswick.

The balloon broke free on Saturday.

The federal department said the Labatt Brewery balloon was last seen drifting slowly toward the northeast at an altitude of about 1,200 metres.

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The Transport Canada website says the helium-filled balloon was expected to descend somewhere near Sussex, N.B., but gave no indication when that would happen.

The department said it issued a notice to aircraft.

As well, flight officials in Moncton and Saint John were warned about the balloon.

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