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The Globe and Mail

Romney campaign begins ad blitz in Democrat-leaning states

Screen capture from a political ad for pro-Romney PAC Restore Our Future.


While the last week of the election campaigns in the U.S. will see millions of dollars thrown at much-bombarded swing states such as Ohio, advertising dollars are also trickling across the map to other newfound battlegrounds.

The Romney campaign itself, as well as the political action committees that support the Republican election efforts, are stepping up advertising in states they have not focused on before in an attempt to contest what are assumed to be blue states. President Obama's campaign is following suit, saying it will match advertising activity wherever the Republican side goes.

The campaigns attacked each other on these advertising investments this week, each saying the other was showing signs of desperation all while throwing their own piles of money at the contested states. Romney political director Rich Beeson on Tuesday wrote that the ad buys by Mr. Obama's campaign in Pennsylvania and Minnesota were nothing less than the signs of a "flagging campaign."

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Meanwhile, the manager of the Obama campaign, Jim Messina, said in a statement that Mr. Romney and his supporters are "throwing money at states where they never built an organization and have been losing for two years."

Here are four of the states where new ad dollars are flowing in the last minutes of the campaign:


Last presidential election where the state went to a Republican candidate: 1988.

The Romney campaign launched its first advertising in the state this election, with an ad that criticizes Obama's energy policies.

Super PAC Restore Our Future, which supports Mr. Romney, will spend $2.1-million on advertising there before the election. Americans for Prosperity, a group founded by billionaire Republican supporters Charles and David Koch, said Wednesday it would launch a $3-million TV ad campaign in the state.


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Last presidential election where the state went to a Republican candidate: 1988.

Last weekend, the Romney campaign released a new ad attacking President Obama's approach to the auto industry. The ad has been widely panned for suggesting that Chrysler, which received bailout money, is going to outsource its Jeep manufacturing to China. Chrysler denies it will outsource all Jeep production, but will resume production of the vehicles in China for the domestic market.

Super PAC Restore Our Future has taken a $2.2-million ad buy in the state in the final week of the campaign.


Last presidential election where the state went to a Republican candidate: 1972.

The Romney campaign began airing ads last week.

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Super PAC Restore Our Future has taken out a $1.8-million ad buy in Minnesota and New Mexico. It is running one positive and one negative spot.

Americans for Job Security and American Future Fund are spending $615,000 this week, according to the Associated Press.


Last presidential election where the state went to a Republican candidate: 2004.

See above for activities of Restore Our Future.

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