The role of QR codes QR codes have become popular in marketing, but recruiting expert John Sullivan says HR folks had better start paying attention because these second-generation barcodes may have relevance for them. QR, or quick response, codes can direct target audiences to online content that cannot be easily conveyed in print.
"QR codes were designed to support mobile users, something the recruiting-tools community hasn't invested a great deal of time in despite the widespread adoption of smartphones. Because many smartphone users are never more than a few feet from their almost-always-on device, mobile will become the platform of choice for recruiting activity," he writes on ere.net. If your company's recruiting efforts attempt to show off innovation or use of technology, the use QR codes might help to reinforce that message.
He imagines them being used in magazine and newspaper ads and billboards to provide extra info. At career fairs and college events QR codes might allow an interested prospect to instantly access additional information without having to wait in line or ask a question. And job candidates can place them on résumés to show work samples.
Harvey Schachter