The discount carrier will launch July 1 with its crew dressed in thrifty, casual clothes intended to reinforce a vacation atmosphere. Most of the new uniforms, shoes and luggage will be sourced in Canada.
Please enable JavaScript to view this content. Open this photo in gallery: Models show off Air Canada Rouge’s newly unveiled uniforms at a news conference in Toronto, May 27, 2013. The discount carrier launches July 1. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: The uniforms are pared-down versions of more traditional flight-attendants’ outfits, in a nod to the cost-cutting approach of the discount carrier. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: Air Canada Rouge’s first Airbus 319 aircraft is displayed at Mirabel Airport. The carrier ultimately will fly 20 Boeing long-haul 767s and 30 Airbus 319 airplanes, depending on demand. Handout
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Open this photo in gallery: The very basic burgundy knitwear tops and grey slacks are going to be around for the next five to seven years, airline executives said. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: Most of the pieces are Canadian-designed. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: The grey overcoats and pants are from Montreal-based Nicci Uniform and manufactured domestically. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: Corporate partners in the production of the new uniforms include John Fluevog Shoes and and L’Oreal. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: The concept for the new uniforms was developed by Montreal’s VF Imagewear, using Air Canada Rouge’s signature colours of burgundy and slate grey. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: As well as training at Air Canada’s Toronto and Montreal centres, Air Canada Rouge flight attendants will receive customer service training at the Disney Institute in Florida. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: Flight attendants will have their hometowns printed on their name badges to encourage conversations with passengers. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: Air Canada Rouge plans to hire 2,000 flight team members over the next three years. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: The airline plans to train and hire from 25 to 40 flight attendants for every aircraft it takes delivery of in the next three years. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: Air Canada Rouge attendants will be paid less on the discount airline than flight crew on the regular airline. Kevin Van Paassen/The Globe and Mail
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Open this photo in gallery: The next round of hiring for Rouge flight attendants will begin this summer. Kevin Van Paassen/The Globe and Mail
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