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The Globe and Mail

In pictures: Beer 'blasphemy' boosts Czech sales

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Bottles filled with Zlatopramen radler beer travel along a conveyor belt in Krusovice Brewery, about 64 kilometres west of Prague, Czech Republic. So-called “radlers” are beers mixed with drinks such as Sprite, lemonade or fruit-flavoured beverages.


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A beer advertisement poster is seen behind crates containing bottles waiting to be filled with Zlatopramen radler beer. Many in the central European country of 10.5 million used to regard mixing beer with sugary drinks as close to blasphemy.


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Bottles pass through a machine to be filled with Zlatopramen radler beer in Krusovice Brewery. As well as an economic downturn, a shift to healthier living has also contributed to a small revolution for brewers in the country that gave the world Pilsner and the original Budweiser beer.


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A worker checks bottles filled with Zlatopramen radler beer during a Sunday shift in Krusovice Brewery. Domestic beer drinking in Czech Republic has fallen to a per-capita consumption of 144 litres a year from 160 litres in the mid 2000s, but still tops the world beer drinking rankings.


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A worker adjusts bottles of Zlatopramen radler beer. Radlers are proving a saving grace for beer makers whose customers have cut back on the main Bohemian tipple.


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