Rory Bochinski, president of Shocknife, poses in Shocknife's Winnipeg office Monday, January 11, 2010.John Woods
Winnipeg entrepreneur Rory Bochinski is the president of Shocknife Inc. and Setcan Corp.
He joined forces in 2004 with partner Jeff Quail to create Shocknife: a device that delivers an electrical jolt to simulate a slashing sensation to the flesh. The charge is adjustable, creating a feeling as minor as a paper cut all the way to a severe laceration. Fear of pain causes trainees to react authentically, preparing them for real-world encounters, minus the injuries.
Law enforcement and military trainers across North America have readily adopted Shocknife's new standard for edged-weapon self-defense training. Sales have extended to 15 countries, including the United States, Britain, Australia, France, Mexico and Germany.
Three things on Mr. Bochinski's mind:
1. How to ensure we continuously deliver outstanding customer service while in high growth mode.
2. How to strike a balance between the resource requirements of new product development/growth markets with existing daily operational demands.
3. How do we better prepare officers to survive a deadly force encounter in terms of enhancing training and training products?