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The Globe and Mail

How to challenge the marketing status quo

One of the most exciting aspects of creating a small business is that an entrepreneur can choose the direction of a company right from the get-go, and doesn't need to follow the status quo.

Challenging the status quo can be its own challenge but also very rewarding.

There is no reason to do what others do: Using strategies to break the mould and create something innovative captures the true spirit of entrepreneurship, writes marketing expert Ryan Caligiuri in his latest column, which offers five ways to challenge the status quo.

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Do you have questions about moves you can make to follow his advice, or need guidance about other marketing matters?

Mobile users can click here.

Mr. Caligiuri was online to take your questions.

<iframe src="" scrolling="no" height="550px" width="470px" frameBorder ="0" allowTransparency="true" ><a href="" >Marketing smarts with Ryan Caligiuri</a></iframe>

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