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Female Sales Assistant At Checkout Of Clothing StoreCatherine Yeulet/Getty Images/iStockphoto

Welcome to our monthly series of Google+ Hangout interviews with small-business owners, operators and experts from across Canada.

While smaller companies may not have have high levels of brand recognition or financial clout, with the right sales strategy in place, they can still compete with – and even outsell – larger corporations.

Report on Small Business web editor Katherine Scarrow hung out with Tibor Shanto, principal of Renbor Sales Solutions Inc., to discuss ways to reach new customers, the difficulties and opportunities of launching a new product and how to develop and execute on a successful sales strategy.

To watch the Hangout, click the box below.

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