Welcome to the latest in our monthly series of Google+ Hangout interviews with small-business owners, operators and experts from across Canada.
Mr. Gordon, a speaker, author and marketing consultant, shared his wisdom on how small businesses can build effective marketing and social media strategies. With so many choices and so many tools, he talked about the best ways for small businesses to get the most bang for their buck, and which tactics work best for which kinds of businesses.
Mr. Gordon's firm specializes in helping businesses create brand identities and develop effective marketing campaigns; many of his clients are small- to medium-sized businesses.
You can watch an archive of the discussion below.