Every business wants to have a winning edge over the competition.
But selling yourself on your great track record, strong focus on quality or terrific employees is not the kind of positioning that will make you stand out from the crowd.
Instead, you need to build a competitive advantage: how you can bring greater benefit or more distinctive results to those you serve than what they can already find.
How to do that? Your Business columnist Ryan Caligiuri was online to discuss his latest column about how to create compelling competitive advantages, and field your questions. You can read the column here. See the discussion below.
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