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Don Cherry poses in front of his old 1997 Yukon before the vehicle was taken away as Mr. Cherry'd donation to the Kidney Foundationâs responsible vehicle recycling Kidney Car program, on March 14, 2013.Peter Power/The Globe and Mail

The Association for Women in Sports Media has labelled recent on-air comments by popular CBC Hockey Night in Canada personality as sexist.

"The Association for Women in Sports Media is dismayed and disappointed by the remarks made by Don Cherry on CBC's segment of Coach's Corner, which aired Saturday, April 27.

"Cherry's stance that women should not be allowed in hockey locker rooms is as sexist as it is outdated. Professional female sports journalists and media relations personnel have been working alongside their male counterparts in NHL locker rooms for nearly 40 years."

Don Cherry said during a Saturday night broadcast of Coach's Corner that the men's locker-room is no place for a woman.

The outspoken CBC hockey broadcaster made the comments during his weekly  segment of Hockey Night in Canada on Saturday night while discussing the controversy around Chicago Blackhawks defenceman Duncan Keith.

A CBC spokesman, in a written statement released Sunday to AWSM, said Cherry's comments did not represent the network's views.

"As you know, Don Cherry has many opinions on a wide range of subjects and isn't shy about expressing them … last night being no exception," CBC head of media relations Chuck Thompson said. "That said, in as much as he's hired to give hockey related opinions on Coach's Corner, he speaks for himself and not the CBC. I should also point out, and something you likely heard when watching last night, Ron MacLean took the opposing view and countered Don's perspective, which provided some balance to the discussion."

Excerpt from a statement on Facebook posted by the Association for Women in Sports Media; with files from The Canadian Press

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