Skip to main content
The Globe and Mail
Support Quality Journalism
The Globe and Mail
First Access to Latest
Investment News
Collection of curated
e-books and guides
Inform your decisions via
Globe Investor Tools
Just$1.99
per week
for first 24 weeks

Enjoy unlimited digital access
Enjoy Unlimited Digital Access
Get full access to globeandmail.com
Just $1.99 per week for the first 24 weeks
Just $1.99 per week for the first 24 weeks
var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){window.requestAnimationFrame(function() {var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))});}pencilInit(".js-sub-pencil",!1); // via darwin-bg var slideIndex = 0; carousel(); function carousel() { var i; var x = document.getElementsByClassName("subs_valueprop"); for (i = 0; i < x.length; i++) { x[i].style.display = "none"; } slideIndex++; if (slideIndex> x.length) { slideIndex = 1; } x[slideIndex - 1].style.display = "block"; setTimeout(carousel, 2500); }

Netflix CEO Reed Hastings shows off their new set top box at Netflix headquarters in Los Gatos, Calif., Friday, May 16, 2008.

Paul Sakuma/AP

Netflix launched an online video-streaming service in Canada for movies and television shows on Wednesday, its first foray outside the United States.

Adding another content provider to an increasingly congested market, Netflix said it will offer unlimited streaming of movies, documentaries and TV shows for $7.99 a month.

Consumers will be able to stream video to their TVs or computers. Video game consoles such as the Nintendo Wii, the Sony PlayStation, and devices such as the iPhone and the iPad will all be able to stream from Netflix.

Story continues below advertisement

The company said it has signed licensing agreements with studios including Lionsgate, MGM, Sony, 20th Century Fox as well as Canadian distributors, Alliance Films, Maple Pictures, eOne, and Mongrel.

Netflix's entry into Canada represents another rival for established cable- and satellite-TV companies, as well a competitor for Apple Inc.'s iTunes service. It will also be streaming over networks owned by Internet providers that may offer similar services.

Netflix Chief Executive Reed Hastings played down the threat to established players at a press conference on Wednesday.

"We're not really an effective competitor to cable because we don't have sports, we don't have the vast majority of programming that cable has. We're like a bicycle compared to their car."

Hastings said file size would average around 1 gigabyte per hour. While Netflix's subscription model offers unlimited access for a flat fee, most customers' use of the service will be restricted by the data limits set by their Internet service providers.

Hastings dodged a suggestion that major Internet providers such as BCE Inc.'s Bell Canada unit and Rogers Communications , had reacted to Netflix's imminent arrival by reducing bandwidth limits in some Internet plans for new subscribers.

"Netflix streaming is very efficient in how little data it uses," he said. "We hope it won't be a significant problem."

Story continues below advertisement

Canada has seen a growing convergence in its telecoms sectors in recent years as telephone and cable companies compete directly for phone, wireless, Internet and broadcasting services, as well as media content.

The county's biggest telecom company, BCE, said earlier this month it would buy CTV, the country's biggest private broadcaster, for C$1.3 billion as it moved to bolster its position as a content provider.

BCE already offers a satellite TV service and is now starting to roll out Internet TV.

Cable company Shaw Communications said earlier this year it would buy the television assets of Canwest Global Communications, which is under bankruptcy protection.

Report an error
Tickers mentioned in this story
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies