The idea was born in 2005, when Janice Cheam, then in her senior year at UBC's Sauder School of Business, was given the task of creating a business plan and prototype for a product.

Around the same time, a friend who recently returned from a conference on climate change spoke of the environmental impact of carbon emissions.

"As a result of that [conversation], I had this almost panicked feeling, where I really wanted to do something," Ms. Cheam said. "I decided to dedicate the business plan in the class to addressing that problem: How can we make energy conservation a real part of the solution to our environmental problems?"

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But the idea was intimidatingly big. To make the issue easier to tackle – and more appealing for consumers of this still-hypothetical product – Ms. Cheam scaled down.

Over the course of eight years – which included the creation of Energy Aware, a company of which Ms. Cheam is president and CEO – what started as a simple home energy display became Neurio. A small device that connects to a home's breaker panel, Neurio monitors electricity use and sends real-time information via wireless Internet and a cloud service to a personal device such as a smartphone or tablet. Neurio's energy-tracking app, Wattson, itemizes one's energy bill by appliance, allowing the user to see exactly how many dollars a month it costs to power, say, the heater or oven.

One of his first discoveries was that even when everything was powered off, his home was still using a lot of energy. With a little investigating, he discovered one culprit was a stereo that continued to sap energy even when turned off.

"It took me two minutes to fix that and that alone was about $10 of savings per bill, which is considerable for a stereo that was just sitting there," he said.

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There was also a faulty heater in his bedroom that operated at full power – adding $30 to $50 to each hydro bill – despite only generating a little bit of heat.

"I turned that off and the next day I bought myself a blanket heater," Mr. Kashani said. "That costs me 50 cents per month to run and I'm actually warmer at night."

At the end of the first year, Mr. Kashani saved $350 compared to the previous year. The accomplishment also earned him a $75 rebate from BC Hydro's "Team Power Smart" program.

Mr. Kashani's experience helps illustrate that saving energy doesn't require major lifestyle changes, a belief that can be a huge barrier to more sustainable living, Ms. Cheam said.

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In addition to saving money, the device can "learn" helpful tricks that can potentially make the user's life easier, Ms. Cheam said. Using pattern detecting algorithms, Neurio can, for example, notify a user when a load of laundry is done, or if a user has forgotten to turn off the stove.

In mid-October, the team at Energy Aware launched a Kickstarter campaign to fund production of the device, setting a goal of raising $95,000 in 30 days. It not only succeeded, meeting its goal in nine days, but went on to raise $267,373 from nearly 2,000 backers worldwide.

"We were high-fiving, obsessively refreshing our Kickstarter page and bouncing off the walls with big smiles on our faces," Ms. Cheam said.