Rory Bochinski

Winnipeg entrepreneur Rory Bochinski is the president of Shocknife Inc. and Setcan Corp.

He joined forces in 2004 with partner Jeff Quail to create Shocknife: a device that delivers an electrical jolt to simulate a slashing sensation to the flesh. The charge is adjustable, creating a feeling as minor as a paper cut all the way to a severe laceration. Fear of pain causes trainees to react authentically, preparing them for real-world encounters, minus the injuries.

Law enforcement and military trainers across North America have readily adopted Shocknife's new standard for edged-weapon self-defense training. Sales have extended to 15 countries, including the United States, Britain, Australia, France, Mexico and Germany.

Three things on Mr. Bochinski's mind:

1. How to ensure we continuously deliver outstanding customer service while in high growth mode.

2. How to strike a balance between the resource requirements of new product development/growth markets with existing daily operational demands.

3. How do we better prepare officers to survive a deadly force encounter in terms of enhancing training and training products?