Amber MacArthur is a new media consultant, speaker, and journalist. As co-founder of agency MGImedia.ca, her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association, among other organizations. She is also an exclusive speaker with The Lavin Agency where she keynotes dozens of conferences across North America every year. As a new media journalist, she currently hosts App Central on CTV. She also hosts commandN.tv online and The Social Hour on tech guru Leo Laporte's popular TWiT.tv network. Amber's book, Power Friending: Social Media Strategies to Grow Your Business is now in stores.