The Peloton logo is displayed, center, on the Nasdaq MarketSite, on Sept. 26, 2019 in New York's Times Square.Mark Lennihan/The Associated Press
Shares of Peloton Interactive Inc., the fitness startup known for on-demand workout programs on its exercise bikes, slid in their market debut, indicating that investors are becoming increasingly skeptical of money-losing startups.
The New York-based company’s shares opened at US$27, down from its initial public offering price of US$29 that raised about US$1.16-billion at a valuation of US$8.1-billion. The stock closed Thursday at US$25.76.
The listing comes on the heels of an underwhelming debut by teeth-alignment firm SmileDirectClub Inc. and office-sharing company WeWork pushing back its highly anticipated stock-market debut on valuation concerns.
Ride-hailing companies Uber Technologies Inc. and Lyft Inc. also went public earlier this year with high expectations, but their shares have tumbled since then, after investor concerns over their steep losses.
Investors and experts tracking recent IPOs said several startups thinking of going public in the next 12 to 18 months would be extremely wary of the recent backlash against loss-making firms, and may end up staying private longer.
“Companies will start prioritizing what the market is telling them they’re worth in the secondary market,” said Andrea Lamari Walne, a Silicon Valley-based partner at merchant bank Manhattan Venture Partners.
In secondary markets, investors buy and sell shares of a private company among themselves.
“Companies are taking a very hard look at secondary transactions as an indicator of the possible performance leading into whatever form of public company they’re going to be,” she added.
Founded in 2012, Peloton sells indoor exercise bicycles and offers packages requiring memberships to access live and on-demand classes from home.
The company was most recently valued at US$4.15-billion, according to data provider PitchBook.
Peloton said it plans to use funds from the offering to run its operations, invest in marketing and acquire new technologies.
For the year ended June 30, Peloton’s revenue more than doubled, to US$915-million. However, its net loss widened to US$195.6-million, from US$47.9-million a year earlier.
Goldman Sachs, JPMorgan, Bank of America Merrill Lynch and Barclays are the lead underwriters for the Peloton IPO.