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Canada ‘A Place to Grow’: Ontario to scrap ‘Yours to Discover’ slogan on licence plates

Ontario’s new licence-plate slogan will be “A Place to Grow,” replacing the 37-year-old motto “Yours to Discover,” sources tell The Globe and Mail.

The announcement is expected to be made in the Progressive Conservatives’ provincial budget on Thursday, sources close to the government said.

It is also expected that the slogan on black-and-white licence plates for commercial vehicles will be changed to “Open for Business,” a common line from Premier Doug Ford’s government. It is not known if the commercial-vehicle announcement will be in the budget.

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“A Place to Grow” comes from a line in the song A Place to Stand, A Place to Grow, written for the Ontario pavilion at Expo 67 in Montreal to celebrate Canada’s centennial year.

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When asked on Tuesday whether “A Place to Grow” is the new slogan, Government and Consumer Services Minister Bill Walker told reporters to “stay tuned.”

“You will see a new slogan on Thursday,” he said. Earlier this week, he told reporters the licence plates will stay blue and white, but didn’t specify which colour would be predominant. The Premier’s Office refused to comment on Tuesday.

The government is also reviewing whether front licence plates will remain on personal vehicles. Police chiefs have warned that scrapping a front plate could jeopardize public safety by making it more difficult to identify people involved in crime, according to a CBC news report.

Mr. Walker said the move would save money, but the government will consult with police and others on any changes.

“Like anything, we’ll go out and do some due diligence; we’ll make sure we meet with stakeholders and have good conversations,” he said.

“We have had people across the province suggesting it would be a good thing to do.”

Mr. Ford’s first budget is expected to tackle a deficit the Tories now peg at $13.5-billion, offer new child-care tax rebates and focus on symbolic moves such as legalizing U.S.-style tailgating at sporting events and placing anti-carbon-tax stickers on gas pumps across the province.

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