The end of an earnings season can be a great time to assess how companies are handling the current business environment and discover new stocks. Let’s have a look at how DoubleVerify (NYSE:DV) and the rest of the advertising software stocks fared in Q2.

The digital advertising market is large, growing and becoming more diverse, both in terms of audiences and media. This as a result drives a growing need for a software that enables advertisers to use data to automate and optimize ad placements.

The 6 advertising software stocks we track reported a decent Q2; on average, revenues beat analyst consensus estimates by 3.77%, while on average next quarter revenue guidance was 0.08% under consensus. Investors abandoned cash burning companies since high interest rates will make it harder to raise capital, but advertising software stocks held their ground better than others, with share prices down 4.94% since the previous earnings results, on average.

DoubleVerify (NYSE:DV)

When Oren Netzer saw a digital ad for US-based Target while sitting in his Tel Aviv apartment, he knew there was an unsolved problem, so he started DoubleVerify (NYSE: DV), a provider of advertising solutions to businesses that helps with ad verification, fraud prevention, and brand safety.

DoubleVerify reported revenues of $133.7 million, up 21.8% year on year, in line with analyst expectations. It was a slower quarter for the company, with underwhelming revenue guidance for the next quarter. Its full-year revenue guidance also slightly missed Wall Street's expectations.

“We are pleased to have delivered another quarter of solid growth and profitability and are excited to discuss our recently announced acquisition of Scibids, a global leader in AI-powered digital campaign optimization,” said Mark Zagorski, CEO of DoubleVerify.

DoubleVerify delivered the weakest performance against analyst estimates and weakest full year guidance update of the whole group. The stock is down 33.8% since the results and currently trades at $27.84.

Is now the time to buy DoubleVerify? Access our full analysis of the earnings results here, it's free.

Best Q2: AppLovin (NASDAQ:APP)

Co-founded by Adam Foroughi who was frustrated with not being able to find a good solution to market his own dating app, AppLovin (NASDAQ:APP) is a provider of marketing and monetization tools for mobile app developers and also operates a portfolio of mobile games.

AppLovin reported revenues of $750.2 million, down 3.36% year on year, beating analyst expectations by 3.57%. It was an impressive quarter for the company, with optimistic revenue guidance for the next quarter and a significant improvement in its gross margin.

AppLovin had the slowest revenue growth among its peers. The stock is up 35.2% since the results and currently trades at $39.75.

Is now the time to buy AppLovin? Access our full analysis of the earnings results here, it's free.

Weakest Q2: PubMatic (NASDAQ:PUBM)

Founded in 2006, as an online ad platform focused on ad sellers, Pubmatic (NASDAQ: PUBM) is a fully integrated cloud-based programmatic advertising platform.

PubMatic reported revenues of $63.3 million, flat year on year, beating analyst expectations by 5.92%. It was a weaker quarter for the company, with next quarter's revenue and adjusted EBITDA guidance below Wall Street's expectations.

The stock is down 33.9% since the results and currently trades at $12.25.

Read our full analysis of PubMatic's results here.

The Trade Desk (NASDAQ:TTD)

Founded by former Microsoft engineers Jeff Green and Dave Pickles, The Trade Desk (NASDAQ:TTD) offers cloud-based software that uses data to help advertisers better plan, place and target their online ads.

The Trade Desk reported revenues of $464.3 million, up 23.2% year on year, beating analyst expectations by 2.02%. It was a solid quarter for the company, with a significant improvement in its gross margin. It was also good to see the company raise its revenue and EBITDA guidance for the next quarter, topping Wall Street's estimates.

The stock is down 2.63% since the results and currently trades at $78.75.

Read our full, actionable report on The Trade Desk here, it's free.

LiveRamp (NYSE:RAMP)

Started in 2011 as a spin-out of RapLeaf, LiveRamp (NYSE:RAMP) provides software as a service that helps companies better target their marketing by merging offline and online data about their customers.

LiveRamp reported revenues of $154.1 million, up 8.31% year on year, beating analyst expectations by 4.82%.  It was a mixed quarter for the company, with full-year revenue guidance ahead of Wall Street's estimates. It also recorded its first-ever quarter of positive GAAP operating income. On the other hand, its customer growth slowed.

The company added one enterprise customer paying more than $1m annually to a total of 96. The stock is up 8.49% since the results and currently trades at $29.4.

Read our full, actionable report on LiveRamp here, it's free.

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The author has no position in any of the stocks mentioned