Advertising and marketing company Zeta Global (NYSE:ZETA) will be announcing earnings results tomorrow afternoon. Here's what to expect.

Last quarter Zeta reported revenues of $189 million, up 24.1% year on year, beating analyst revenue expectations by 5.7%. It was a very good quarter for the company, with and a solid beat of analysts' revenue estimates. The company added 15 enterprise customers paying more than $100,000 annually to a total of 440.

Is Zeta buy or sell heading into the earnings? Read our full analysis here, it's free.

This quarter analysts are expecting Zeta's revenue to grow 18.5% year on year to $207.5 million, slowing down from the 29.9% year-over-year increase in revenue the company had recorded in the same quarter last year. Adjusted earnings are expected to come in at $0.14 per share.

Majority of analysts covering the company have reconfirmed their estimates over the last thirty days, suggesting they are expecting the business to stay the course heading into the earnings. The company has a history of exceeding Wall St's expectations, beating revenue estimates every single time over the past two years on average by 6.8%.

Looking at Zeta's peers in the advertising software segment, some of them have already reported Q4 earnings results, giving us a hint of what we can expect. AppLovin delivered top-line growth of 35.7% year on year, beating analyst estimates by 2.7% and LiveRamp reported revenues up 9.6% year on year, exceeding estimates by 1.2%. AppLovin traded up 13% on the results, and LiveRamp was down 2.3%.

Read our full analysis of AppLovin's results here and LiveRamp's results here.

Stocks have been under pressure as inflation (despite slowing) makes their long-dated profits less valuable, and while some of the advertising software stocks have fared somewhat better, they have not been spared, with share price declining 2.9% over the last month. Zeta is up 3.1% during the same time, and is heading into the earnings with analyst price target of $14.2, compared to share price of $10.3.

Unless you’ve been living under a rock, it should be obvious by now that generative AI is going to have a huge impact on how large corporations do business. While Nvidia and AMD are trading close to all-time highs, we prefer a lesser-known (but still profitable) semiconductor stock benefitting from the rise of AI. Click here to access our free report on our favorite semiconductor growth story.