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Test Counter: Nice 'n Easy Colour Blend Foam Add to ...

The promise

For the first time in home hair colour history (yeah, there's a history), Nice 'n Easy has created a foam system that delivers permanent, multitonal colour that's easy to apply, mess-free and, according to the folks at Nice 'n Easy, fun to use.

How it works

Foam combines the best properties of a liquid and a solid to penetrate hair evenly and thoroughly. It performs as a solid in its resting state by exiting the bottle in a drip- and mess-free mass, then works as a liquid once it dissolves on the surface of the hair to penetrate every strand in a quick and uniform fashion. And by virtue of its consistency, they say, application of the product is a no-brainer since you will intuitively run it through your hair. I might argue that my intuition would probably have me apply it to my armpits and take out a razor. But, hey, maybe that's just me.

How to use it

Mix the colourant and the developer in the foamer bottle and shake well. Squeeze the bottle from the middle and dispense a golf-ball-sized amount into your hand. Apply it to the top layer of your hair and work it through the strands with your fingertips from roots to tips. Leave on for 25 minutes and rinse out until the water runs clear. Then apply the ColourSeal Conditioning Treatment (included).

The bottom line

The Nice 'n Easy experts are really onto something here, because foam is fun. Squeezing a foamy mass into the palm of my hand and plastering it onto my head brings back childhood memories of finger painting and all the satisfaction that came with it. Yet, unlike my tactile artistic pursuits, this resulted in neat, even, all-over coverage and I didn't smear any colour across my nose. Best of all, it's really easy to control, so I can maintain my professionally executed ombré look by concentrating the colour on my stubborn grey roots, without having it travel down to my lighter-hued tips. Taking me back to my childhood while I cover the signs of age? Well played, Nice 'n Easy.

$9.99 to $12.99 at drugstores across Canada.

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