Skip to main content
The Globe and Mail
Support Quality Journalism
The Globe and Mail
First Access to Latest
Investment News
Collection of curated
e-books and guides
Inform your decisions via
Globe Investor Tools
Just$1.99
per week
for first 24 weeks

Enjoy unlimited digital access
Enjoy Unlimited Digital Access
Get full access to globeandmail.com
Just $1.99 per week for the first 24 weeks
Just $1.99 per week for the first 24 weeks
var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){window.requestAnimationFrame(function() {var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))});}pencilInit(".js-sub-pencil",!1); // via darwin-bg var slideIndex = 0; carousel(); function carousel() { var i; var x = document.getElementsByClassName("subs_valueprop"); for (i = 0; i < x.length; i++) { x[i].style.display = "none"; } slideIndex++; if (slideIndex> x.length) { slideIndex = 1; } x[slideIndex - 1].style.display = "block"; setTimeout(carousel, 2500); }

A friend who is a florist told me this week that I should never buy flowers for Valentine's Day. That's just as well, since my sweetie prefers home-made pecan-laden brownies, but I was intrigued.

Here's why: The flower industry operates on supply and demand. Demand is high -- hence, the price is often triple what you'd pay otherwise. Supply cannot be drummed up overnight (and then cut off the next day, when nobody wants bouquets). Flower growers the world over cannot simply produce thousands of extra flowers for one day.

So florists end up hoarding flowers for several days to meet demand for that one day. They have no choice: Valentine's Day can bring in as much a third of annual revenue (only Mother's Day is busier, "because everybody has a mother," I am told), and nobody wants to miss the boat.

Story continues below advertisement

So, if you are lining up for posies on Monday, you run the risk of getting expensive flowers that may have already passed their best-by date and will wilt swiftly. (Hmm, is this the metaphor you want for your love?)

And if your sweetheart cares about the carbon footprint, consider this: Chances are, those beautiful blooms were not grown in sub-zero Canada, but thousands of kilometres away, and are smothered in pesticides.

One option is eco-friendly flowers at Sierra Flower or Eco Flora.

Another is digital flowers. This website lets your true love watch a unique digital flower blossom in front of their eyes.

And if you must buy flowers and want to avoid the rush on Monday, you can use this Groupon till Friday night for 50 per cent off a $40 bouquet.

If you run out and buy them yourself in advance, remember:

- Don't leave flowers in the car overnight. This is Canada in February: They will freeze.

Story continues below advertisement

- Keep them in a vase with warm water and flower food. Before putting flowers into the water, trim the stems with a knife. This gets rid of dried-up ends and helps them absorb the water.

Here's how to reuse them once they get old.

And if you're not buying flowers, here's a list of gifts that you must not, repeat, must not give. Yes, it includes pets and vaccuum cleaners. I'd bake some brownies instead.

Report an error Editorial code of conduct
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies