Skip to main content
Canada’s most-awarded newsroom for a reason
Enjoy unlimited digital access
$1.99
per week
for 24 weeks
Canada’s most-awarded newsroom for a reason
$1.99
per week
for 24 weeks
// //

Hudson’s Bay will now carry Parachute online and in stores.

Jessica Schramm/Parachute

For Parachute founder and CEO Ariel Kaye, comfortable living is a top priority.

“When I’m comfortable in what I’m wearing, in my surroundings – that’s when I feel the best,” she says.

It’s a sense of confidence that she aims to bring to the clients of her Los Angeles-based brand, which was born out of Kaye’s professional experience working in advertising and her personal passion for interior design, something she started sharing on a blog in 2006.

Story continues below advertisement

“It really did come from the love of these products and the desire to create something different,” she says.

Since launching Parachute with bedding in 2012, Kaye has expanded her product range into other rooms. Today, it includes bath linens, curtains, loungewear for adults and children, a mattress and home decor. All of her bedding, which includes percale, linen, sateen and brushed cotton fabrics, are Oeko-Tex certified.

“The same way that people obsess over clean beauty and the food that you eat, these are products that touch your skin every night,” she says.

This fall marks a northern expansion to Hudson’s Bay, which will carry Parachute online and in stores, making it easier for Canadians to emulate the comfy, cozy approach to nesting that Kaye outlines in her 2020 book, How to Make a House a Home.

“We have created this perfectly undone, Sunday morning, casual but elevated, unfussy vibe,” she says. “We definitely are not a brand that has the hospital corners and is extremely buttoned up. It’s all about this timeless appeal.”

Parachute, parachutehome.com/en-CA.

Nathan Seabrook/Parachute

Eco-Comfort mattress, from $1,818.

Jessica Schramm/Parachute

Venice bed linens, $586/queen size.

Jessica Schramm/Parachute

Jessica Schramm/Parachute

Women’s linen top and pants, $103.

Sign up for The Globe’s arts and lifestyle newsletters for more news, columns and advice in your inbox.

Report an error Editorial code of conduct
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

If you do not see your comment posted immediately, it is being reviewed by the moderation team and may appear shortly, generally within an hour.

We aim to have all comments reviewed in a timely manner.

Comments that violate our community guidelines will not be posted.

UPDATED: Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies