Inside Dyson's first B.C. store, in Vancouver.NIMA ZADRAFI
Dyson is known for revolutionizing household essentials such as the vacuum cleaner and hair dryer. The Britain-based brand’s innovative products are best seen and sampled to be believed, so at Dyson’s first store in British Columbia, the focus is on demonstrating the unique usefulness of its appliances.
Although Vancouverites are known for enjoying an outdoorsy lifestyle, spending more time indoors can mean breathing in air of a poorer quality, as household air can contain its own host of contaminants and allergens. Dyson has a range of air-treatment products to address this, such as the new Dyson Pure Hot+Cool, which detects and captures particulate matter and gases, purifying the air before addressing temperature needs. Keeping home cleanliness top of mind are Dyson’s cordless vacuum cleaners, which can capture 99.97 per cent of microscopic dust particles. Its Lightcycle Morph Lamp enhances the home office by adapting to natural light and adjusting for various tasks throughout the day. Hair tools are a more recent innovation for Dyson, beginning with the Supersonic hair dryer in 2016 and the Airwrap styler in 2018. Its newest addition is the Corrale straightener, which uses flexing plates to gather hair, preventing it from slipping away from the tool and reducing heat damage.
To highlight these tools, the Vancouver store has a space dedicated to professional hair-styling appointments. If you’re shopping from home, the complete line of products can be ordered online through the Dyson website, where you’ll also find videos that showcase their technology.
Dyson Demo, Pacific Centre Mall, 701 W. Georgia St., Vancouver, 604-670-1135, dysoncanada.ca.
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Dyson Corrale Straightener, $650.
Handout
Dyson V11 Absolute Cordless Vacuum, $900.
Dyson Pure Hot+Cool Purifying Heater Fan, $800.
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