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One British man's cri de coeur against the innocent, winged maxi pad has quickly taken off online, where it has become a widely popular Facebook post.

With faux-naiveté, Richard Neill attacks the British brand Bodyform for deceiving him into believing that menstruation was a "time of joy and 'blue water.' "

He goes on to describe – using the punctuation of an eight-year-old – the rude awakening he experienced when his first girlfriend became a venomous, head-spinning monster during her time of the month.

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Nah, nothing exaggerated about that whatsoever.

But in the two days since airing his grievance, Neill's comment has generated more than 77,000 Likes on Facebook – a number that far overshadows the brand's 4,000.

Unsurprisingly, more than a few commenters have declared the rant "bloody brilliant."

Perhaps the takeaway message here is not Neill's hyperbolic language so much as silly clichés built into sanitary-pad advertising. In 2010, Kotex launched a campaign to promote its tampons by poking fun at well-established tampon tropes.

Neill told news-sharing site The Daily Dot that he has yet to hear from Bodyform. Anyway, what would be an appropriate response? It's not as if he could benefit from a life's supply of products.

But it turns out he might have had another agenda all along. He has been using the comments section of the company's Facebook page to promote his e-book, Someone To Share My Beans With. According to the description on Amazon, the 69-page novella revolves around a single guy trying to meet and understand women.

Alas, it seems Neill has a ways to go.

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