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Mid-sized creativity

Researchers at the University of Oklahoma found organizations that were full of large-sized teams of more than 15 people were less creative than organizations with medium-sized teams of six to nine members.

The organizations with medium-sized teams were also more creative than organizations with smaller teams of five people or less.

Source: Fast Thinking

Get 'warm'

Know your client's "warm," advises consultant Steve Walmsley. That's not their golf score or how many sugars they take in their coffee, but what drives them in their role and how they are measuring their performance. Listen to their hopes, visions and goals.

Source: RainToday.com

Small companies beware

Hackers are increasingly going after smaller companies, taking over their sites and then stealing identities and credit card numbers from clients.

Source: The Kiplinger Letter

Share the black hat

In many situations, consultant Kevin Eikenberry hears people saying "someone needs to be the devil's advocate." But it's usually the same people always assuming that role. If you always wear the black hat, take it off for a while. If you work with a black hat, suggest a moratorium for an hour, day or week.

Source: Unleash Your Potential newsletter

Make a mark

How recognizable is your logo? Have you created it in such a way that over time your clients may be able to identify it simply by seeing the first letter?

Source: The Marketing Minute

Using Colours

It can be helpful to distinguish by colour if e-mail was sent to you directly or you were just on the cc list. In Outlook inbox, go to Tools/Organize, and click "using colours." Then click the automatic formatting button at the top right of the window, followed by "add" to create a new rule, which you can name "only cc."

Press the "condition" button, click "where I am," and right beside that select "on the cc line with other people" (which will also apply if you're the only person copied). Press the OK button, and then choose the font, colour and style you want those e-mails to have.

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