Ketchum Food Research Reveals the Pressure on Gen Z to Show Their Values through Food
NEW YORK, Aug. 15, 2023 /PRNewswire/ -- Gen Z has been deemed the foodie generation, but recent research from Ketchum reveals a darker side to their relationship with food. Sixty-one percent of Gen Z has felt pressure on them since childhood to eat a certain way to communicate their identity and beliefs, which has created negativity and anxiety among this food-obsessed generation.
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