The Globe’s series Decision Makers profiled companies that took successful action in a competitive global digital economy. Here are five that made their mark.
Interac’s tap-and-pay launch had to be done right
We do more than five billion transactions a year, so a bad decision could affect the GDP of Canada.
Mark O’Connell, president and chief executive officer of the Interac Association
‘You can’t outspend Google,’ so smaller company Ecobee turns to other strategies
We’re not going to win by having a better Super Bowl ad than Google. But where we’re going to win is by having a better customer experience.
Stuart Lombard, founder Toronto-based smart-thermostat maker Ecobee Inc.
Frank and Oak’s millennial look now also for women
Retail companies have to start thinking like media companies, and media companies have to start thinking like retail companies.
Ethan Song, chief executive officer and co-founder of Montreal-based retailer Frank + Oak
Sales took off after Top Hat ignored advice and flipped its sales strategy
Most people we talked to were very skeptical about our marketing approach; they thought it wouldn’t work. If we’d listened to outsiders it would have been a terrible idea because they would have told us not to do it.
Mike Silagadze, co-founder and chief executive officer of Top Hat Inc.
Workaholic left 80-hour weeks, only to return to the game after a chance meeting
We make it affordable for them to compete with large multinationals.
Paolo Kalaw, chief executive officer, Vancouver-based Nimbyx Ltd.