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A common misconception among B2B owners who are thinking of taking their business online is that their pricing needs to be visible for the customers to find – but it doesn’t. Katherine Scarrow, general manager of The Globe and Mail’s Content Studio, speaks with Randy Frisch, CMO of Uberflip, who says that an online experience driven by customization, content and thought leadership are increasingly more valuable for a company to include on its website than just sharing the product and pricing.

For more on trends, challenges and opportunities for B2B e-commerce success, watch the full discussion here.

Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.

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