As the Q4 earnings season comes to a close, it’s time to take stock of this quarter's best and worst performers in the online marketplace industry, including eBay (NASDAQ:EBAY) and its peers.

Marketplaces have existed for centuries. Where once it was a main street in a small town or a mall in the suburbs, sellers benefitted from proximity to one another because they could draw customers by offering convenience and selection. Today, a myriad of online marketplaces fulfill that same role, aggregating large customer bases, which attracts commission-paying sellers, generating flywheel scale effects that feed back into further customer acquisition.

The 13 online marketplace stocks we track reported a slower Q4; on average, revenues beat analyst consensus estimates by 1.1%, while next quarter's revenue guidance was 2.6% below consensus. Stocks--especially those trading at higher multiples--had a strong end of 2023, but 2024 has seen periods of volatility. Mixed signals about inflation have led to uncertainty around rate cuts, but online marketplace stocks have shown resilience, with share prices up 8.1% on average since the previous earnings results.

eBay (NASDAQ:EBAY)

Originally known as the first online auction site, eBay (NASDAQ:EBAY) is one of the world’s largest online marketplaces.

eBay reported revenues of $2.56 billion, up 2.1% year on year, topping analyst expectations by 2.2%. It was a mixed quarter for the company, with revenue topping analysts' expectations. On the other hand, its revenue growth regrettably slowed and its revenue guidance for next quarter missed Wall Street's estimates.

"Last year, we made significant progress toward our vision to reinvent the future of ecommerce for enthusiasts," said Jamie Iannone, Chief Executive Officer at eBay.

The stock is up 14.9% since the results and currently trades at $51.01.

Read our full report on eBay here, it's free.

Best Q4: MercadoLibre (NASDAQ:MELI)

Originally started as an online auction platform, MercadoLibre (NASDAQ:MELI) is a one-stop e-commerce marketplace and fintech platform in Latin America.

MercadoLibre reported revenues of $4.26 billion, up 41.9% year on year, outperforming analyst expectations by 2.8%. It was an impressive quarter for the company, with revenue, total payment volume (TPV), and gross merchandise volume (GMV) exceeding analysts' estimates.

MercadoLibre pulled off the fastest revenue growth among its peers. The company reported 145 million daily active users, up 49.5% year on year. The stock is down 22.6% since the results and currently trades at $1,408.89.

Is now the time to buy MercadoLibre? Access our full analysis of the earnings results here, it's free.

Weakest Q4: Shutterstock (NYSE:SSTK)

Originally featuring a library that included many of founder Jon Oringer’s photos, Shutterstock (NYSE:SSTK) is now a digital platform where customers can license and use hundreds of millions of pieces of content.

Shutterstock reported revenues of $217.2 million, down 0.2% year on year, falling short of analyst expectations by 3%. It was a weak quarter for the company, with full-year revenue guidance missing analysts' expectations and a decline in its users.

Shutterstock had the weakest performance against analyst estimates and weakest full-year guidance update in the group. The company reported 523,000 users, down 10.8% year on year. The stock is down 8.4% since the results and currently trades at $40.71.

Read our full analysis of Shutterstock's results here.

Teladoc (NYSE:TDOC)

Founded to help people in rural areas get online medical consultations, Teladoc Health (NYSE:TDOC) is a telemedicine platform that facilitates remote doctor’s visits.

Teladoc reported revenues of $660.5 million, up 3.6% year on year, falling short of analyst expectations by 1.6%. It was a weak quarter for the company, with full-year revenue guidance missing analysts' expectations and underwhelming revenue guidance for the next quarter.

The company reported 89.6 million users, up 7.6% year on year. The stock is down 35.6% since the results and currently trades at $13.2.

Read our full, actionable report on Teladoc here, it's free.

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